It has been a while since I last posted something that wasn’t really travel related. It is funny because my blog wasn’t intended to be a travel blog. I had lots of inner thoughts that I wanted to get out there, and when I moved to Australia it was difficult for me to post anything but travel. That and photography.
And now I am in London I am sure travel will still be a huge part of my blog, but it will be nice once in a while to blog about other things.
The world isn’t exactly experiencing a shortage of travel blogs…
But I can see why. We all love to read about places we haven’t been to, and read other peoples perspectives of the place we call home. It is in our nature, the curious beings that we are. And I love to read what people have to say about the locations I post from, whether they are people that haven’t visited or live right around the corner.
The trouble is, how do we get people to view the blogs? There are so many blogs out there, some that I know will feel like they were tailored for me perfectly. The problem is I know they are there, but knowing where they are is a different kettle of fish. A bit like music really. Our favourite songs are often found by chance, listening to the radio or hearing a friend listening to. But getting out there and searching really increases our chances of finding what we want.
Luckily I have met a lovely bunch of you that I talk to daily and I am glad we do. When I first started blogging, writing is all I did. Open laptop, write a post, publish and shut laptop. I was always a little disappointed when I powered my laptop back up to see that no one seemed to want to engage. It had a couple views, maybe a like or two and that was it. There are a few reasons for this.
For one, my blog is one of millions. On the journey to work (especially in London!) we don’t notice individuals during rush hour. It is one continuous blur of passers by, waves upon waves in a sea of commuters. Our brains just aren’t capable of processing all that information so fast, nor do we have the time to do so. The same with blogs. We can’t read all of them, nor can we find all of them within the masses.
Secondly, why would anyone want to talk to me if I didn’t want to talk to them? I kept quiet for the first couple of years, and with that I was left alone. If you don’t go to other people’s parties, why would they want to come to yours? By getting out there, introducing myself and having the time for others, people were more interested in wanting to know me. It felt much better.
It is a bit like a relationship. You get out of it what you put in. You give time to your partner, they will (hopefully) devote time in return. It is how so much of life works, but sadly this effort isn’t always put in. Social media doesn’t help, we see people posting and receiving a ton of interest and engagement, it is easy to feel we can just replicate it, sit back and watch as the views flood in. I have seen first hand so many blogs come and go, and I imagine that the lack of engagement and interest is a big factor. You cannot simply set up a site and have it be successful overnight. It takes plenty time and commitment.
Another factor is how much we blog and actually give readers something to read.
The chart I used in the picture above reflects my actual blogging stats, however in reverse. Below I have added the stats as they are currently, from 19th October 2019.
These are my daily numbers, the tallest bar is the day I last posted. As you can see bloggers had something to read, the following days not so much. It isn’t a sudden drop, as some of my followers weren’t able to read on the day I posted and did so in the days after. But the trend is obvious. Post and get views, don’t post and, well, get less views. But to get views in the first place I had to do what I mentioned earlier in the post. Get out there and let people know my blog actually exists.
As you can see above, February has clearly been my most successful month in terms of views. This is no coincidence, it was the month I finally announced my blog to people outside of WordPress. That’s right, until recently I kept my blog secret to the outside world, no-one knew about it apart from my mum and sister and a maybe one or two people that managed to find it. By announcing it on social media the views went from just shy of 10,000 to 17,000 in one month. It was actually much more that I had anticipated.
But since then I didn’t blog so much. I posted 42 posts in February, the closest I have gotten since is 24 in August. This was the month that I was leaving Australia, and I posted all my favourite pictures from my two years in Australia there. Frequent blogging is vital for me to receive views, and being absent clearly affects the stats. I love looking at these statistics daily and seeing how consistent the trends are with blogging.
Lets zoom into daily stats again, but zoomed out to show more days.
Again, a clear trend can be seen. September I blogged a little about flying back to the UK, going to see Muse in Berlin and moving to London. Since moving I have only posted twice, and the drop in views is evidence of this. I used to blog daily for quite a while, and as much as this took up a lot of my time my views increased daily. Another thing I want to state here is that by posting everyday, my views didn’t stagnate. They always grew gradually every single day. Reason for this wasn’t just because of frequent blogging. It was by getting my blog out there. Introducing myself to others, reading other blogs, literally getting my username into the notification feed of others. Not relying on people searching my name, afterall how could they if they didn’t know it was there? Have bloggers actually see my name pop up in their feed was the answer. And if ten or twenty new people everyday were introduced to my blog, my views would slowly rise each day.
Blogging everyday gets me consistent views. Reaching out to new people everyday gets me more views.
Consistent blogging+reaching out=growth.
And despite my recent slow down in blogging, I am still blogging more and more each year. This graph shows my blog from 2016 to 2019.
I think this is the most important graph of all, for any blogger. It is the one that gives me the confidence and motivation to keep going. Zooming out helps us to see that overall we are gaining ground. If we zoom into anything, whatever if may be, it looks less consistent. More rough around the edges. Even though my stats are currently seeing a fall I understand why and know that I am still moving forward.
Try it for yourself. I would love to know if yours follows the same trends. If your yearly views are dropping, try using the consistent blogging+reaching out=growth equation and take another look at the daily and monthly stats. Stick to it, watch the daily and monthly stats improve and the yearly ones will look after themselves.
Consistent blogging doesn’t have to be every day. Whether it is daily, weekly or monthly readers need to know you will deliver when you say you do. If not, followers will probably look elsewhere to where there is consistency. Whether my views are rising or falling I love looking, as the stats coincide with the above equation. The answers are there, and the stats help me figure out what to do next.
Also, get out there. I love speaking to you everyday and it makes blogging fun. I am glad I have found you all amongst the ocean of people and the only way we can do so is waving to blogging strangers and hope they are happy to wave back. Thank you to all of you that have done.
I hope this helps those that have asked me for a little advice, and thanks to you all that have engaged with me and helped my blog grow to where it is today.
Have a good weekend and happy blogging!
Rush Hour Photo by José Martín Ramírez C on Unsplash
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